You can hardly imagine the Internet today without search engines like Google. Not only do they consolidate access to the Internet, but they also have a significant impact on which websites are visited most often. 92% of search engine users only click on links on the first page of the results list.
Since only a minimal number of websites (usually only 10) get a place on this highly competitive site, you need to devise a strategy for what is known as search engine optimization. Search engine optimization which can be handled by catapult revenue for instance, from English Search Engine Optimization or SEO, includes various aspects
- Choose Effective Keywords
Keywords are terms that users use when searching the Internet. Think about what terms travelers planning to stay in your area would search for.
Once you have your list of keywords, you need to apply them to the different areas of your website for them to be recognized by search engines. This will make your page more likely to be found by potential guests. In addition, you can measure the effectiveness of the keywords and find out which ones bring the most visitors to your website. If you don’t already have a list, start with terms. Many keywords are generally not bad, but they make analyzing effectiveness a lot more laborious. You shouldn’t underestimate that. Various factors, such as the time of year, events in the region, or changes in your business, all affect your keywords, and you will need to check and update them regularly.
Since Google Keywords rates every area of a website, it is essential that you not just scatter these terms everywhere but merge pages that use the same keyword or connect them with internal links.
- Create An Account For “Google My Business”
Google My Business combines various services, such as Google search, Google+, and Google Maps, to create business entries on the web. It is possible that your company already has such an entry. If so, it is essential to double-check the information before verifying it. Suppose your hotel is not yet registered with Google My Business. In that case, you can create the entry yourself by providing the essential information, such as your address, telephone number, location in Google Maps, photos, reviews, and a list of the facilities.
Suppose you fill out your entry in Google My Business completely. In that case, the visibility of your website in the search engine increases immediately and thus the probability that travelers will find your hotel. Search engine optimization for hotel websites with Google My Business
- Use Google Hotel Ads
This Google service is chargeable, making it much easier to find your hotel in the search engine. Google Hotel Ads includes all of the information travelers need to book and links to your website and that of various online travel agents so that potential guests can make a reservation without hesitation. Travelers will only find your listing if they search for the specific characteristics of your hotel. This is important because, as a hotelier, you only have to pay for this service when one of the ads leads to a click or a booking.
Since travelers can filter search results based on specific criteria, the more likely they will complete a booking when they take a closer look at your ad, making it more likely that the investment in Google Hotel Ads will pay for itself.
